Archive for October, 2009

Thursday, October 15th, 2009

I took a trip to Hudson, NY this summer to shoot two travelogues with Potttery Barn’s best designer, Mr. Jeffrey Moss. (editor’s note: see blog entry from july 6th, 2009 “Upstate New York – Pottery barn”) The results of our efforts can be seen here: http://www.potterybarn.com/stylehouse/?cm_type=fnav —- The videos are titled Hudson, NY part 1 and part 2 under Jeffrey Moss’s “On Assignment” section. Enjoy! also check out the other design videos from Jeffrey’s trips to napa valley and sonoma. Those were shot by the talented Mr. Jonathan Ellison.

In other news, I just ordered a sectional couch from pottery barn. It’s orange!

logo_pb_ecomnew

joe

chicago p2 crew

Monday, October 5th, 2009

man – i love my p2 camera! more and more news organizations are converting their productions to solid-state acquisition, and who can blame them? HERE IS SHOT OF ME IN ACTION WITH THE 2000:P2 CAM WITH JOE

the hpx2000 is not only great for day-to-day ENG, it also performs well for special documentary uses. here it is working on a documentary last week (2 camera interview setup). shooting 1080i no less! IMG00112

enjoy your week everyone!

joe hoffman

Thanks, Popcorn Island and Vivid Ascent

Monday, October 5th, 2009

every once in a while, you get a project that has so many unforeseen problems arise, you consider having your spouse hide all the sharp objects in your house. this business isn’t easy. it can be downright difficult at times. that’s why it’s great to have people you can count on. just want ot say thanks to JOSH TALLo and ROSS GERBASI of www.popcornisland.com – also thanks to DAN O’BRIEN from www.vividascent.com. cheers guys