Archive for May, 2010

Hoffman Media – Chicago video production – Commercials – recent projects – P2 Camera – Chicago – Joe Hoffman

Wednesday, May 19th, 2010

Hello!

A lot has been going on since my last post…here to catch up on a few things we’ve been doing.

Roger Ebert

Roger Ebert

I was fortunate to participate in 2 shoots recently with Roger Ebert, Chicago’s legendary film critic. He is developing a new television show and announced a new computer program that will allow him to use his REAL VOICE through a computer, using his commentary from his recorded voice from his many years on “At The Movies” they were able to make this possible. I was lucky to be invited into his home as well as participate in this interview in Champaign that was concurrent with his film Festival.

L.A. – Joe goes to Hollywood

hollywood sign

hollywood sign

Updating a recruitment video for a tax consulting firm gave me the opportunity to hit L.A. for about 48 hours. And no trip to L.A. is complete without a visit to the In – n – Out Burger! Check out this menu.

pretty simple menu

pretty simple menu

Spa Commercial – I did the lighting, Jon Ellison worked the Jib, Hoffman media supplies the gear to visiting DP Skip Roessel. Cool shoot at a Korean spa in Niles, IL. Haven’t seen the final commercial yet. more happy clients! Here’s Jon Ellison operating the jib:

weightliftin'

weightliftin'

Look at that beautifully lit scene with my kinoflo divas! and the hpx2000 is featured here also:

skip with the 2000

skip with the 2000

Some great projects so far this year, here’s to a great summer.

see you soon,

Joe